Case Study: Freedom Heating and Cooling - Birmingham, AL

Peter Lewis
January 14, 2021

Freedom Heating and Cooling - Birmingham, AL
Started: 07/16/19
Numbers Updated: 07/31/20
Total Sales: $762,000
Total Leads: 958


Don Johnson of Freedom Heating and Cooling started their journey with 7XDirect on July 16th, 2019. We set up and ran his Facebook ads using our proven ad formats and images, and began generating leads for him within days. Even though his market population is relatively low (about 250,000 people in the Birmingham area), we were able to generate a high volume of sales leads.

Don provided access to his sales which were tracked in Service Titan.

Since that time, they have added over 958 leads from 7XDirect and have generated a reported $762,039 in revenue (as of 07/31/2020) from those leads. Freedom accomplished all this with a total of $21,473 in ad spend managed by the 7XDirect team.


Don has been very happy with his results from 7XDirect. He has referred us MANY clients and been a BIG part of our growth at 7X!

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Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

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7XDirect | All Rights Reserved | 2020

Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

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Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

7X Direct | All Rights Reserved | 2020