Case Study: Russell’s Heating, Cooling, Plumbing & Electric - Chesapeake Virginia

Peter Lewis
January 15, 2021

Russell’s Heating, Cooling, Plumbing & Electric - Chesapeake, VA

Partnership Began: 10/14/2019
Numbers Updated: 08/04/20
Total Sales: $1,066,843
Total Leads: 1111

Buddy Smith, with Russell’s Heating, Cooling, Plumbing & Electric in Chesapeake, VA, started running ads with 7XDirect on 10/14/2019.

Buddy started his ad spend at $1,500 per month with 7X but quickly increased his budget after getting an initial sample of lead quantity & quality.

In less than ten months, Buddy received 1,068 directly tracked replacement and generated a total of $1,048,517 in sales. At Buddy’s request, we also ran a few experimental campaigns for drain cleanings and IAQ products, resulting in 34 leads and $18,326 in additional sales.

Buddy did not enlist any other major marketing sources than 7XDirect in the 10 months we've worked together. When he started with us, his company was at about 75 employees total, including techs and office staff. He now employs 90!

These sales were tracked on a shared spreadsheet where all 7X leads are automatically accumulated when a customer submits a lead on our landing page / lead form.

All this was accomplished with only $29,909.13 in ad spend managed by the 7XDirect team!

Also, after signing up with us, Buddy began using Client Tether to convert his Facebook leads better. He has also started using Client Tether to book and close leads from other lead sources, including website leads and Home Advisor. Since enlisting Client Tether, Buddy and his team have felt a huge impact on their booking rates.

We look forward to a continued relationship with Buddy & his team at Russell’s!

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Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

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7XDirect | All Rights Reserved | 2020

Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

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Consumer needs are changing—fast—and the contractors who adapt their HVAC marketing strategy will be the ones that see more phone calls, more leads, and more booked appointments.

7X Direct | All Rights Reserved | 2020